IB-IMRI collects high quality data for market researchers and end clients in all industries.

We have extensive experience working with large marketing institutes, universities and smaller consulting firms. With more than 20 years in the business we are able to combine long experience with expertise knowledge.

Sweden and Scandinavia are our primary markets, but part of our operations is specialized in international projects as the company to a great extent has access to multi-lingual interviewers.

IB-IMRIs ambition to always perform all projects with a great engagement and enthusiasm through our committed staff has resulted in many successful projects and constantly recurring clients.

Quality is an important factor in all projects and one of IB-IMRI's guiding stars . Our quality certification according to ISO 9001:2 requires a close monitoring of our work processes in order to keep a certain quality level. One specific measure that we keep a close eye on is response rate with a set target of 70% for collection of statistically secured data.

IB-IMRI is a member of ESOMAR and follows the rules and recommendations of the organization.